Behind the Barn Doors: Welcome to Love Shack Fancy

"It's a peaceful escape from the hustle of NYC - white, bright and airy. Whimsical and romantic, a place where you want to play dress up, run around barefoot."- Rebecca Cohen

Last summer we moved from a loft in the Meatpacking district to our new space in Chelsea. Once an artists studio, Rebecca's vision of Hamptons beach houses meets the south of France came together to create our own little haven.

 

How did you find this Chelsea space?

I’ve always loved this building. When I was an editor at Cosmo I came here for many years for appointments, and always specifically loved the Michael Bastian and Stella McCartney showrooms. It’s the perfect location and a great mix of fashion, and gallery spaces.  

How has the space evolved since you moved in?

We completely gut renovated the space - painted white floors and white walls, and created separate rooms. I wanted a beautiful showroom space and also a great area for the girls to work, a nice kitchen, a great open office for me and also a cool conference room that feels like a garden room.

What aesthetic did you envision?

The vibe is very beach house meets country meets south of France. A mix of Hamptons beach house and Swedish farmhouse. Mike built the most gorgeous vine tree as focal point of the space with Wisteria that hangs down. 

Who did you choose to work with on this project?

We hired the french designers Gilles & Boissier who are based out of Paris, and Patricia Tramuls oversaw all the work with us in NYC.  I came up with a vision of what I wanted the showroom to feel like and then after coming up with a few different floorplans we landed on the perfect one. A friend of mine, Mike Moser handled all of the decorate who is also the decorative manager for Ralph Lauren.

 
 
 

"There is music playing, rosé and croissants being served...and everything else that we love!"

Where did you source your interior inspiration from?

My house in Sagaponack was a huge inspiration.  My mothers old 1800’s farmhouse as well. Love elements from the Paris flea market, really mixing European and American styles. A mix of modern and country, beach and Europe. We have gold mirrors from Paris, a beautiful peacock chair from the French flea market, old barn doors from upstate, and a mix of old Swedish antiques, farm tables etc. Most of the pieces were bought at Brimfield antique show. 

Tell us about the centerpiece of the showroom.

It’s a wisteria tree with real wisteria branches and faux buds and floral. It really creates the focal point of the showroom. Our idea is to hang different seasonal elements and flowers from it each season. Now we are working on holiday and hanging magical twinkle lights and gold painted floral, mixed in with the wisteria. We wanted to bring elements of nature into the showroom, so having this type of magical tree felt right.

 
 

"We always have the space filled with flowers. Whether dried or fresh."

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How important was the layout in your process?

I wanted a comfortable working environment for everyone, with beautiful light and communal desks so people could feel inspired and collaborate together. I think it’s extremely important to be inspired in the space where you work – so I wanted to convey this in the showroom and office.

Do you use the space for anything else?

I bring my girls to visit as much as possible – we have birthday parties for them, and little magic playdates. The other day the girls performed the nutcracker while we did a little LoveShackFancy girls photo shoot - it was magical. For them it’s a dreamworld, they feel like they are at our beach house . They have all the space to run around, and all the clothes to play dress up in. It’s the same for women – we really wanted a space for everyone to feel comfortable and inspired. Inspired to create, to shop, the brainstorm, to eat, to drink.

pssst... this is what our showroom looked like before

We roadtripped to the Brimfield Antique fair in Massachusetts...