Salt, Sea, & Summer, in the French Riviera

Swept away in summer bliss along the majestic coastline of the Côte d’Azur’s rocky pathways, sparkling sea, and mesmerizing sunsets, we celebrate sun-filled days, free-flowing rosé, beach naps, and crooked coastal towns with beauty tucked in every corner.

Here, an essential guide to the coast’s Saint Jean Cap Ferrat region, where we swim, we chill, and we sun, in romantic florals, breezy silhouettes, and dreamy pieces. Find out why we love this exquisite area of Southern France.

Take us away…



The South of France is definitely a part of me. I went for the first time when I was 17 with my parents. The memories from that trip are so vivid…driving along the coast in the back seat with the top down and listening to Moby on my CD player — it was a bohemian dream. And later, when Todd and I started going together, my romance with the Côte d’Azur has never waned.


We spend most of our time in the Saint Jean Cap Ferrat area of the coast. Depending on preference, there are amazing places to stay. Hotel Du Cap Eden Roc offers a luxury experience perched on a hilltop with panoramic views of the Mediterranean — famous for its diving board and swings that stretch out into the sparkling sea. Or, if you’re looking for something a little more low key, there is Baie Doree, which overlooks the water with a secret garden and an expansive terrace near to the delicious La Plage Keller.



Make sure to grab a seat or (beach lounger!) at Le Club 55, Cinquante Cinq in St. Tropez — which can be reached by car or boat. Also, Eden Roc for dinner al fresco over the crystalline waters, Le Michelangelo in the town of Antibes, La Plage Keller at the water’s edge in Antibes, and La Colombe d'Or in Saint Paul de Vence, makes for a nice day trip.



Summer florals, layered over our new LSF swimwear, and wide brimmed straw hats! 


The Beach Boutique at Le Club 55, Cinquante Cinq in St. Tropez, is by far the best place to shop. Brimming with hidden treasures, it epitomizes the LoveShack life.



I’m forever inspired by the textures, the epic homes that line the winding coast, and the people, whom inspire me to dress-up in different outfits per every activity of the day, just because it’s fun! Plus, I’m endlessly drawn to the florals on florals that dominate the decor of our hotel.


Your Summer Suitcase: Miami

It’s amazing to see this lively international city brimming with energy, nostalgia, and soul—of which our latest Summer collection is perfectly suited. There’s something very enchanting about it all, almost as if anything goes.

Famous for its 1930s Art Deco, latin culture, and endless beaches, Miami makes for a dream travel destination—especially when coming from New York City. Offering an easy escape, not only for its time zone, but also for its convenience—think city to beach in less than three hours.

When asked to speak at Soho Beach House’s Fashion For Breakfast—on the brink of launching our first swim collection—our Founder and Creative Director, Rebecca embarked on a getaway to the idyllic seaside locale, full of incredible food, hidden gems, and picturesque places to stay (and shoot!). Join us on her travels, as she weighs in on her love for the southern city, blending work and play with LoveShack family & friends.


There's a sensibility here that luxury and the beach go hand in hand…which is so Love, Shack, and Fancy. I’m endlessly inspired by the sentiment of old world Miami and the 1930’s Art Deco. The colors of the buildings, the pinks, celadon greens, mint, sea foam, and sun bleached palette. Plus, I love the music and the Latin vibe throughout the city. It’s all so energetic.


Whenever I can, I try to sneak over to Design District and Wynwood for a bit of local inspiration.


We’re never not shooting. Quite literally. And, wherever we go, we always have a fun dress-up session (or two, or three…) to get creative. On this past trip, a shoot organically came together at dusk with my dearest friend and photographer, Dean Isdro. As the day turned to night, we splashed in the sea under the ombre sky in our floral dresses, snapping away.



We absolutely LIVE at The Soho Beach House. It’s magic. Flying in from New York and then waking up in the morning with nothing but the ocean stretched out in front of us is instantly transportive.

Mornings are spent at the Beachbar sipping cappuccinos (with whole milk!), and nibbling on fresh fruit with pancakes, while afternoon meetings are held poolside. As evening approaches, we meander down the boardwalk to the beach for a sunset shoot, followed by drinks on our terrace—served from the charming bar cart which comes round to each room at 7pm. Typically the night concludes at Cecconi’s with family and friends.


Anywhere we travel, I do my best to fill our hotel room with personal items and things we love. On this particular trip, we had hosted a birthday celebration in NYC the night before we left and our home was filled with roses. Rather than see the flowers go to waste, we decided to bring them down to Miami with us! It was so special to have our room filled with hundreds of fresh blooms and racks of delicate vintage dresses mixed with our Summer collection, making us feel immediately at home in Miami



For special occasions, we love to organize an evening with our best friends at Casa Tua. The food is delicious and we dance the night away to the beat of the bongo drums. Plus, I always love having Joe’s Stone Crab for lunch, out on the beach.



I lived in the Evelyn dress and Angie dress. The Madeline dress is my absolute favorite--I have one in the original white and one in pink that I hand dyed.


I can't travel without my new LSF bathing suits—they’re mix and match and the only thing I want to wear. Plus, my straw bag with LOVE embroidered in pink, my gold vintage bracelets (that are available at our Sag Harbor shop), and of course my wedges!


One evening after dinner, we went back to our room for dessert with a few of my girlfriends and their daughters. We ended up playing dress-up for hours with our vintage pieces, laughing among the piles of tulle while eating ice cream sundaes. It was heaven.



Travel Diary: Paris

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Naturally Chic


Whenever we embark on a new season, we relish in vintage for inspiration and this spring we craved the tactile textures and natural tones of macramé. Fresh and chunky, it's ever perfect for exploring the rugged beaches of St.Barts or chicly pairing with vintage Levis and clogs in the city. So, no matter your adventure, you'll have a penchant for these limited edition, forever pieces that are ripe for your nomadic spirit and just the closet refresh you've been looking for…


Macramé is a form of textile-making using knotting - a craft that's widely considered to have originated with Arabic weavers in the 13th-century. It was originally known by the word migramah meaning “fringe” and was thought to have been spread around the world by sailors. Though the craze for macramé faded for a time since the 13th-century, it resurfaced in the 1970s as a major trend and now again - we’re loving it for Spring!

Some memories never leave your bones. 

Like salt in the sea: they become part of you.

Waking up in Tulum


The sea and sand of Tulum are like no other, but Tulum has two sides and opposite its stunning beach, is the jungle. With deep, lush greens and memorizing centoes, any adventurer gets lost in its unique beauty. 

The LSF creative team has been traveling to Tulum for years, to seek inspiration, produce shoots, and to enjoy the salty air and warm love of its people. On one special trip our crew met model and now dear friend of LSF, Lias Rodrigues Liveria, Lias lives with her husband on the jungle side of the enchanting city and invited us to her home for a gorgeous afternoon dinner party. 

With wine and spirit in hand we arrived to her elegant home midst beautiful overgrown and romantic wild vegetation.

On the menu was homemade empanadas and guacamole. Music filled the air and we danced together into the evening. Lais is all heart, she entertained us with gracious affection.


Two salt water pools surrounded her home and we swam when it got too hot to dance. Never had any of us experienced a more special and inspired day. 

We laughed and loved that day. Unforgettable and almost unbelievable. 


She came from the ocean,

This wild girl from the sea,

Her hair flowing southwards

She walked towards me...

-Michael Faudet


All photos by Dean Isidro | Location: Tulum, Mexico